Shariah Tourism Based on Local Wisdom: Religious, Income, Motivation, Demand and Value of Willingness to Pay (WTP)

This study aims to analyze local wisdom-based shariah tourism in Indonesia on the level of income, motivation, demand and willingness pay. The location this research is City Regency Cirebon, West Java, Indonesia. qualitative quantitative. We are collecting data through surveys determining survey sample using purposive convenience sampling method. at least 100 people randomly. results show that high for religious all respondents groups can manifest a vital dimension spirituality every human, regardless spiritual teachings carried out his life. Income levels have weak or insignificant correlation potential tourism, which be exciting prospective if viewed from marketing perspective. There no significant relationship between motivation income with respondent's responsible activities. No indicate type activity has marketed consumers levels, low-income high-income earners. value pay significantly correlates demand.